Reputation can be defined by reviews, accurate business information, and social media activity. A businesses reputation will impact customer trust and credibility, search engine ranking, revenues and professional image and therefor is crucial for survival. Online reputation can often be the decider of whether or not consumers decide to do business with a company or not. A good reputation means that a business is more credible than their competitors.
Ratings, comments, blogs or social media posts are all means in which consumers are reviewing businesses every day. From what the consumer sees they will then create a judgment of a business and how they identify with it. It is important to be responsive to reviews and try to encourage many reviews in order to gain trust of potential consumers.
Having lots of reviews can impact a business’s SEO, search engine algorithms understand the stress customers place on the online reviews of a company before making a decision. If your clients make their best efforts to deal with their online reputation they will be rewarded with higher SEO.
Many people might not be aware of the fact that good management of the reputation can help a business gain trust of consumers and drive sales. Improved sales can greatly improve the brand image of the business.
The Reputation Management tool in our platform allows your client to easily manage and monitor their online reputation – all from one place! With the ability to monitor what people are saying about them online they will be able to improve their visibility in local search. They will have access to progress reports to see if their reputation has improved. Not only will they be able to track their progress but they will also be able to track their competition!
· The platform sends alerts to your email letting you know of any new reviews across all sites
· Enables you to build up a picture of what is being said about you online through common language and sentiment
